Skate 2 was all about becoming a big shot skater, working from the ground up to build a name for yourself. It echoed the path of the franchise itself, with EA having to establish the series as a contender in a market ruled by Tony Hawk. Now, having done all the hard work, Skate exists as brands that people know, but your in-game boarder is still trying to make it big. This time it's all about brand awareness and selling as many boards as possible.
While Skate 3 shifts the focus away from liberating the heavily policed city of San Vanelona, you'll still be taking part in similar activities. This time you're in the brand new Port Carverton, a place that is more accepting of your four-wheeled pastime. By successfully completing challenges you'll gain more reputation and in turn increase the sales of your boards - the end goal being to sell one million. As before, you'll be performing tricks for photos, nailing lines for short films and owning trick spots. New to the series are Own The Lot activities and a variety of team challenges.
Building up a team of skaters, each one customisable, is very simple and happens early on in the story. While skating with AI buddies gives you the sense that you've got a crew, the team events don't really come into their own until you venture online and take part in team challenges with your friends. The entire game can be played online if you wish, with added bonuses for completing the challenges while connected to EA's servers. Online functionality as a whole has seen a number of improvements, most notably in the sharing aspects. Photos, video reels and entire skate parks (the park editor is great, but a lot for skating newcomers to take in) can be shared with the Skate 3 online community, and doing so will help you reach your target of one million boards sold.
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